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Why Brands Need To Rethink Their Online Advertising Strategy
Online advertising has of course become a multi-million, if not billion, dollar enterprise what with the entire world online at one point or another at any given time of the day. Surely if you’re a...
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How To Retweet To Extend Your Company’s Messaging [VIDEO]
You are a key player on your company’s team and knowing how to retweet is an important skill to have to be successful. It’s like my basketball coach would always tell us before each game “There is no...
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2014: The Age Of The Brand Influencer
If there is one thing that I have learned in my career, it is that the money always follows the trends. This can be good when the trend is linear, and it can be quite lousy when a trend is short...
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Do You Really Know Your Customers?
Google trends shows that since mid 2007, there has been a consistent level of interest in customer advocacy as a topic. With the advent of social media and the amplification of the voice of the...
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8 Strategies To Help Cultivate Your Brand
Every successful business knows that cultivating your brand is essential. After all, your brand is the hub of your business, and it is what people will use to recognize you, whether through colors,...
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How Brand Communities Foster Innovation
Most often the success of a brand is defined by its community. In fact, only few brands have spurred innovation without the help of their community. If you take the recent examples, brands like...
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Tap The Heavenly Power Of Employee Evangelists
Meet John – or Mary, or Tom, or Vijay – the (brand) evangelist – a critical part of your employee advocacy strategy. No, I am not talking about a Bible-like evangelist. I’m talking about an even more...
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6 Ways To Turn Customers Into Your Most Effective Sales Force
If you are selling cloud-based solutions, your business model has changed from the delivery of products, to customer experiences. This transformation is fundamentally changing how businesses operate,...
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Friendlies: Are You Ignoring These Secret Weapons?
What if I told you that there are resources at your disposal that can give you an enormous competitive advantage? What if I told you these resources won’t cost you any money – in fact, they will pay...
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How To Disarm Angry Customers With Social Video?
We have entered an age where the options for customers to connect to brands have become endless. Beyond the traditional online support and telephone options, social media has driven a whole new...
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Influencer Marketing: A Single Voice Can Make All The Difference
Sometimes the way we think about influence is wrong. Or maybe it’s not wrong, but our perception of what influence is isn’t quite correct. Generally, when you think of what influences you or what...
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You’re Not Leveraging Your Biggest Marketing Asset – Here’s Why
As a Millennial, I can tell you that we are on social media regardless of whether the company we work for allows it or not. Smart companies will see this as an opportunity to leverage their employees...
View Article5 Ways To Grow Employee Brand Advocates
It’s a summer of synergy: viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. They’re leveraging the selling power of...
View ArticleBridging The Gap: How To Turn Potential Customers Into Brand Advocates
It’s a great time to be a customer. There are so many ways purchase—whether it’s a researching new smartphone or planning a big vacation, the process of making a decision offers a huge variety of...
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Make Your Content Marketing Influential By Understanding Influencers
On top of influencer marketing ROI, there is another benefit: Insights. Influencers offer gallons of fuel to keep your marketing fire burning, in the form of invaluable insights and knowledge about...
View ArticleThe Difference Between Advocates And Influencers (And Why You Need Both)
These days, marketing is filled with flashy buzzwords: growth hacking, datafication, value exchange, brand essence, storytelling, thought leadership, and more. Two terms that have enjoyed surprisingly...
View ArticleThe Difference Between Advocates And Influencers (And Why You Need Both)
These days, marketing is filled with flashy buzzwords: growth hacking, datafication, value exchange, brand essence, storytelling, thought leadership, and more. Two terms that have enjoyed surprisingly...
View ArticleThe Difference Between Advocates And Influencers (And Why You Need Both)
These days, marketing is filled with flashy buzzwords: growth hacking, datafication, value exchange, brand essence, storytelling, thought leadership, and more. Two terms that have enjoyed surprisingly...
View ArticleThe Difference Between Advocates And Influencers (And Why You Need Both)
These days, marketing is filled with flashy buzzwords: growth hacking, datafication, value exchange, brand essence, storytelling, thought leadership, and more. Two terms that have enjoyed surprisingly...
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